May 10, 2021 | eCommerce business
Harness the power of social media channels to fuel eCommerce growth. Maximize online impact with popular social media platforms like Instagram, Facebook, TikTok, Twitter, LinkedIn, and Snapchat. Elevate engagement with personalized strategies, consistent content creation, scheduling, analytics, and engaging video content. Boost business by establishing a natural online presence, enhancing customer relationships, increasing website traffic, and improving search engine rankings. Create a successful social media calendar that combines paid and organic content. Start your eCommerce journey with a well-planned long-term strategy.
How to Effectively Boost Sales Using Social Media for eCommerce
Use social media platforms like Instagram, Facebook, TikTok, Twitter, LinkedIn, and Snapchat to drive traffic to your website and increase sales. Create engaging content to succeed.
- Choose the right platforms: Select the social media platforms that align with your business, objectives, and target audience. You don’t have to be active on all platforms.
- Plan your content: Before launching a brand or product, plan your campaigns and create teaser video content to generate curiosity and build brand buzz.
- Be consistent: Consistency is critical to reaching your target audience. Plan your content calendar at least a week or two in advance.
- Schedule your posts: Use social media management tools like Buffer and Hootsuite to schedule your posts in advance and ensure a consistent presence.
- Monitor performance: Regularly analyze the performance of your posts and track the analytics of your social media pages. Understanding what content resonates with your audience converts well and ensures you invest resources in the proper channels.
- Customize your content: Tailor your content strategy based on your target platform and audience. Research industry best practices to strengthen your system.
- Practical hashtag usage: Use hashtags strategically to improve your content’s discoverability. For example, on Instagram, using a minimum of 30 hashtags per post is recommended for organic reach and impressions.
- Embrace video content: Video content is booming on social media platforms. Utilize features like reels, IG videos, TikTok, and Facebook Watch. Optimize your videos and consider incorporating closed captioning for better accessibility.
- Explore social media tools: Utilize social media tools and content creation apps to support your strategy. Stand out from your competitors and capture attention with unique content. Jump on trending content and hashtags to increase visibility.
Why You Need a Social Media Strategy That Converts
As a result, a social media strategy that converts is crucial for building your brand and driving sales. Here are some reasons why it’s essential for your business:
- Organic online presence: A social media strategy helps establish a solid and organic online presence for your business. As your social media accounts grow, you’ll notice a direct impact on your sales.
- Every post is an opportunity: To harness the power of social media channels via social media posts presents an opportunity to generate leads, create brand awareness, and achieve marketing goals. It can contribute to your overall business success even if it doesn’t directly convert.
- Humanize your brand: A social media content strategy allows you to humanize your brand for eCommerce businesses without a physical retail presence. Engage with customers, build connections, and foster loyalty that can lead to sales.
- Drive website traffic: Posting often on social media can increase your presence and traffic to your eCommerce website. Monitor the paths of inbound traffic to understand the effectiveness of your social media efforts.
- Cost-effective marketing: Organic content and its reach can significantly reduce your marketing costs compared to traditional advertising. Measure your success and allocate resources wisely.
- Develop a loyal fan base: Through social media, you can develop a loyal fan base, provide customer support, and improve your online search ranking.
Paid and Organic Content for Social Media Success
Paid and organic social media strategies are both essential. Paid ads reach a larger audience, while organic methods build relationships and showcase your brand. Balancing both is key to success.
When planning your social media content calendar, consider the following ideas:
- Create slideshow videos using product images.
- Encourage user-generated content.
- Collaborate with other brands.
- Share customer testimonials and reviews.
- Provide behind-the-scenes videos of your team.
- Convert blog topics and content into videos or stories.
As I have stated, to harness the power of social media channels, there’s no need to reinvent the wheel regarding social media strategies. Follow the success of others and utilize available resources to harness the power of social media channels to build your eCommerce business organically. Check out our blog for more articles to help you start your e-commerce site.
Apr 30, 2021 | eCommerce business
In this article, we explain the importance of alt image attributes for your e-Commerce websites. The e-Commerce space has been booming over the last few years. With that, there is a lot of competition too. Hence it has become imperative for your business to rewire your digital marketing strategy to attract organic website traffic with SEO optimization. While SEO is a broad topic, we will help you understand the significance of alt image attributes or photo keywords in your e-Commerce site’s overall theme.
What is an alt image attribute?
Alt image attributes or descriptions are keywords used within an HTML code to represent the image on a given page. To optimize the use of these keywords on images of your e-Commerce website, you must make them sufficiently descriptive. Don’t attempt keyword stuffing or making these image attributes look like spam. These alt attributes are used by screen readers to describe the images for blind and visually impaired people.
For instance, if there is an image of 3 blueberry muffins, what do you think is an appropriate SEO-optimized keyword attribute for the image?
Muffins: Average
Three Muffins: Still average
Three Blueberry Muffins with powdered sugar: Perfect
Why is it important to use alt image attributes on an e-Commerce website?
- Accessibility: The actual purpose of alt image attributes is beyond SEO and organic traffic. It’s all about accessibility and describing images to sight-impaired visitors or those who have difficulty identifying an image.
- SEO for the image: Search engine crawlers are unable to see images on a given webpage. Alt text on images will provide your website with an on-page SEO optimization opportunity. Using keywords also provides the search engines to decipher the images rightly. Us. With that, your images will be visible during an appropriate search.
- Quality search traffic: By optimizing the keywords on the photos displayed on your e-Commerce website, you can drive quality search traffic and have engaged website visitors organically.
You may also love to read: Starting An Online Business During A Pandemic
Tips to help you optimize images on your website
Whether you have an e-Commerce website or a blog, it’s important to have appropriate images that represent the content to engage your website visitors. Well-chosen images with descriptive alt image attributes can help you obtain higher traffic. Before you get started, we have some tips to help you optimize images for search engines on your website.
- Use an SEO tool like SEM rush or Siteimprove to help you with a detailed website report. This will indicate all the photo keywords you may have missed out on. Start by updating descriptive or long-tail keywords that are relevant to the image.
- Now that you understand the importance of using alt image attributes for an e-Commerce website, we recommend you start updating them from your next image upload.
- Create a keyword list based on the keyword planner. Don’t just spam these images and stuff them with the highest traffic keywords, instead find the most appropriate and relevant ones to include.
Now that you have a better understanding of photo keywords or alt tag image attributes get started by incorporating them into your website too.
Take a look at our post that outlines how to bring your handmade products to the internet.
Feb 22, 2021 | eCommerce business
Trending pandemic business startups show that this might be the right time for you to branch out and build an online business if you are an entrepreneur. If you have the passion and the mindset to create a new business, nothing should stop you, not even COVID. As entrepreneurs, you must be ready to take a leap of faith when you have an incredible business idea. With this looming pandemic, from groceries to home decor, everything has transitioned online. For aspiring entrepreneurs, here are some reasons why we think pandemic business startups are a great idea.
Reasons why you should consider starting an online business during the pandemic
Don’t let the pandemic stop you from achieving your goals. If you have always wanted to venture into the business sphere and are open to taking risks, here are some of the top reasons we think you must take the plunge.
- Everything has shifted online. With sound digital marketing practices and strategies, you are good to get started.
- Most organizations are now encouraging remote work flexibilities. As a new business owner, you wouldn’t have to worry about having a retail space or an office to recruit talented employees.
- This pandemic has introduced new product requirements that are still unmet in the market. Find problems and then find appropriate solutions, make that your product niche.
- Online businesses are not restricted by geography anymore. Customers can shop online and not limit themselves to their nearest retail store for shopping.
Top 5 trending business startups since the pandemic
Are you looking for inspiration or a great business idea to get started? These are the top five trending business startups since the pandemic.
For crafters and artisans, this pandemic brings you a unique opportunity to start your own business. Refine your hobbies and make it your living. From woodworking to knitting, this is an excellent opportunity to become a handmade entrepreneur.
2. Face masks for occasions
Face masks have become the latest trendy piece of clothing during the pandemic. From weddings to corporate gatherings, we are all trying to look our best, even with masks. If you are handy with sewing machines, this is your opportunity to create face masks that can become a fashion statement.
3. Virtual workout classes
With restrictions in gyms and fitness centers, virtual workout classes and personal training have been some of the most trending services online. If anything this pandemic has taught us, it must be the importance of staying healthy, fit, and immune. If you are an entrepreneur with a fitness background, take this as a cue to get started with your pandemic entrepreneurship idea.
4. Sell photographs online
Are you a photographer wondering how to make money during COVID? How about selling your photographs online? Connect with an online store like ours and start selling your art. Reach out to a broader base of consumers who are looking to purchase artwork to decorate their space. This hassle-free way of online entrepreneurship is an incredible startup idea during the pandemic.
5. Box subscription or care packages
Due to pandemic, most of us are refraining ourselves from visiting our loved ones. But we don’t stop ourselves from making them feel special. Subscription boxes and care packages are one of the top trending business startups since the pandemic. Whether you are a book lover or a coffee addict, we all love receiving surprises at our doorstep. Take this opportunity and start generating revenue.
An other article related to this issue is from Pamela Russell also.
Jan 3, 2021 | eCommerce business, Fashion
Discover the how-to points on bringing your handmade products online to the internet. Mother Nature and human minds never step backward to teach us anything new. Some come to our mind from other living creatures’ behavior, and some come from other humans’ minds. The idea of handicrafts or handmade products to better our life is not new at all. Today, we have such beautiful technologies. Nonetheless, about a dozen centuries back, we had nothing which belonged to modern technologies. Yet, we had technologies, and all the things we used were handmade.
Modern Tech Products VS Handmade
Modern machinery has changed the dimensions of the needs we desire and the tools we use. We experience online handmade products in many virtual shopping corners. The demand for massive handcrafted products remains the same as before. People still rely on these and highly believe handmade objects are more accessible than machine-made products. Look at the world’s most expensive car brand, Rolls-Royce; the company produces adequate vehicle possible. The most significant tag they own is handmade.
Particulars That One Needs Follow
If your brain activities are normal, you have a unique ability indeed. Sometimes, the skill remains hidden, and some people recognize their calibers in the early years of childhood. Today’s composition will disclose the steps you can follow to create your handmade products and sell them online without facing any hassle.
Find Out Your Creativity
There is a mature say, ‘Do not be that scientist who can’t invent anything new. Instead of that, be a grass cutter with calibers that none can own.’ The statement refers that you do not need to follow what the rest of the world can do. You should seek the one natural ability inside you, which none one has. And, no one can do it in an efficient way like you do. Once you recognize that ability, launch that for the production process.
Find Out the Area to Launch the Products
People around the globe do not require the same elements. There are always differences like; Saudi Arabian citizens do not need wool jackets. Like this, a thin or see-through fabric is not enough to cover for Greenland’s citizens. Hence, you need to find out the open market for the handmade products you can create. With the assistance of online shopping portals, you can sell products across your national boundaries.
You may also love to read: Colorful Modern Clutch Handbag
Efficient & Effective Raw Materials
No matter what the product is, no matter if it is machine-made or handmade, efficient and useful raw materials are essential. You can expect a piece of medium-sized timber of African Blackwood at a reasonable price in the United States. If you want to buy, you need to order from an African merchant who exports Blackwood from the origin country. In the case of raw materials, you need to ensure quality as well.
Find the Perfect Online Selling Portal
After producing the products, you can launch your products for both domestic selling and international. There are plenty of websites which are offering people to sell their products. In the present era, more or less, every country has several domains to provide people this facility. You can join one or a few of them for the likely result of serving the domestic people. If your product has international values, you can choose international shopping websites to join. Before joining one, you must ensure the website’s authorizations.
These are just a few particulars that you can do to create and bring your handmade products to the internet
Dec 30, 2020 | Artwork For Sale, eCommerce business, Interior Design
My decision to sell my photography online is the right direction for me as an artist. Furthermore, I am passionate about photography and search for opportunities to make money while putting my talent to use. It seems like, anyone with a smartphone claims to be a photographer. So it is challenging to break through the noise. As an aspiring photographer, my beginnings were in street and architectural photography. Over the years and with practice, I have developed strong technical and creative skills. That is why I opened and operated PJR Photography and Studio, LLC, offering photography studio services. We also opened our studio to other artists on a rental basis and held open photoshoots for other photographers.
How did I start?
As my photographs being to get noticed and loved, I decided to make a revenue stream out of it. While doing what I love and making a living out of it was always a dream come true. I started off by finding my niche and building an audience. This awareness started generating streams of passive income. Every photographer has a style that of capturing things around them. For me, it was street and architectural photography. As people started applauding my photography style and resonating with it, I have a following online. Once I was recognized as a local artist, I integrated e-Commerce into my portfolio through recognized suppliers. These online platforms helped monetize some of my taken captures.
How can you earn money from photographs?
While wedding photography and family portraits are always fun to make your income, you’ll need to invest a lot of time into freelancing. If you are not confident with people and events, selling photographs online is a fantastic opportunity to generate additional income. Here are some of the most popular ways to earn money from your pictures.
- Stock photography websites: From Alamy to Getty images, several stock photography websites will allow you to sell.
- Build your own website: If you are open to further invest in your photography, you could build your own website. You will either need to be tech-savvy or will need support from someone who is. On your website, you could sell your original photographs without any extra fees or commission. Remember, to sell high-quality pictures on your website, you will need technology and marketing support too.
- Find an online vendor: Although I had an online portfolio and social media accounts, I was not open to having my own website. Hence, I found an online vendor who had the knowledge and understanding of art. Some of the photographs were featured next to recognized local artists. This came with increased awareness, more followers, and much-desired recognition. It was a hassle-free way to generate income online.
- Sell print-on-demand products: From mouse mats to photo books, there’s a huge demand for buying original photographs online. There’s no denying that running a print-on-demand store online is low fuss and low cost but requires a lot of time.
You may love to read: Buying Photography Prints Online
Benefits of selling photographs online
While monetization was a critical factor that inspired me to start selling photographs online. But, wait, there are several others too. Let’s take a look at some of the key reasons I decided to sell photograph prints online.
- A recognized online e-commerce platform for photographs helped me tap into a wide range of potential audiences. Many art fans prefer buying original pictures online.
- As I partnered with some of the recognized vendors, selling and buying photographs online became convenient.
- I was able to receive payments, and transactions were made online.
- My photography was recognized and featured alongside some of the best artists in town. This gave me recognition and authority in the world of art.
I didn’t have to invest in marketing my talent; the vendor would do it for me. Besides having an online portfolio and focusing on my clicks, I didn’t have to look at keywords or websites.
Another articles related to selling photography online
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