In this article, we explain the importance of alt image attributes for your e-Commerce websites. The e-Commerce space has been booming over the last few years. With that, there is a lot of competition too. Hence it has become imperative for your business to rewire your digital marketing strategy to attract organic website traffic with SEO optimization. While SEO is a broad topic, we will help you understand the significance of alt image attributes or photo keywords in your e-Commerce site’s overall theme.

What is an alt image attribute?

Alt image attributes or descriptions are keywords used within an HTML code to represent the image on a given page. To optimize the use of these keywords on images of your e-Commerce website, you must make them sufficiently descriptive. Don’t attempt keyword stuffing or making these image attributes look like spam. These alt attributes are used by screen readers to describe the images for blind and visually impaired people. 

For instance, if there is an image of 3 blueberry muffins, what do you think is an appropriate SEO-optimized keyword attribute for the image?

Muffins: Average
Three Muffins: Still average
Three Blueberry Muffins with powdered sugar: Perfect

Why is it important to use alt image attributes on an e-Commerce website? 

1. Accessibility: The actual purpose of alt image attributes is beyond SEO and organic traffic. It’s all about accessibility and describing images to sight-impaired visitors or those who have difficulty identifying an image.
2. SEO for the image: Search engine crawlers are unable to see images on a given webpage. Alt text on images will provide your website with an on-page SEO optimization opportunity. Using keywords also provides the search engines to decipher the images rightly. Us. With that, your images will be visible during an appropriate search. 
3. Quality search traffic: By optimizing the keywords on the photos displayed on your e-Commerce website, you can drive quality search traffic and have engaged website visitors organically. 

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Tips to help you optimize images on your website

Whether you have an e-Commerce website or a blog, it’s important to have appropriate images that represent the content to engage your website visitors. Well-chosen images with descriptive alt image attributes can help you obtain higher traffic. Before you get started, we have some tips to help you optimize images for search engines on your website. 

1. Use an SEO tool like SEM rush or Siteimprove to help you with a detailed website report. This will indicate all the photo keywords you may have missed out on. Start by updating descriptive or long-tail keywords that are relevant to the image. 
2. Now that you understand the importance of using alt image attributes for an e-Commerce website, we recommend you start updating them from your next image upload. 
3. Create a keyword list based on the keyword planner. Don’t just spam these images and stuff them with the highest traffic keywords, instead find the most appropriate and relevant ones to include. 

Now that you have a better understanding of photo keywords or alt tag image attributes get started by incorporating them into your website too. 

Take a look at our post that outlines how to bring your handmade products to the internet.